GIFT EMBELLISHMENT (South Central) by Mark W. Daigle

The 1st thing to remember in gift embellishment is to make the gift sound limited (scarcity) and the customer feels he is getting something special. Scarcity is your allied.

Right now I can offer you a three day two night holiday in Orlando or Las Vegas including air fare. Have you been to Las Vegas or Orlando?

If yes; Great! Then I’m sure you would like to go again, especially if the Air and Hotel is complimentary. Will you prefer Orlando or Las Vegas?

If Las Vegas; Great! I wish I could take advantage of this offer, Las Vegas is one of my favorite places with all the lights, food, shows, people watching and of course gambling. I only play the slot machines though.

Or

Great! I wish I could go to Las Vegas, I’ve always wanted to go there. What did you enjoy the most? I hope I get to go there someday. (Envy makes the person feel special or lucky).

If no; Well I’m sure you would like to go to both Orlando or Las Vegas-which would you prefer I reserve for you now?

If Orlando; Great! I wish I could take advantage of this offer, Orlando is one of my family’s favorite places to go with all the theme parks like Universal Studios, Warner Brothers, Seaworld Park and of course Disney World and Adcock Center! By the way if you want to bring your children or extend your stay you may do so for an addition fee. You can ask about the details on this when you receive your certificate. Let me transfer you to our gifting department to check availability and fill you in on the details about the package.

If they say no;

Well that’s okay, I understand. How about a digital camera, dvd player or gift certificate at Home Depot, Best Buy, Dilliards or Kohls? I will need to transfer you though as I’m not sure of all the details and availability.

GIFTING DEPARTMENT (Team Leader/Verifier);

Good evening_____. 1st off I would like to thank you for allowing me to fill you in on this package/gift (be specific). Right now I can assure you (if the travel gift) comfortable accommodations. I’m sorry I can’t tell you the exact location as it depends on availability when you request is but they will be able to fill you in about the additional details when you go to the presentation I do promise you will enjoy your time.